JDE Capital is seeking to fill a Head of Growth Marketing role to support the development of a fast-growing start-up in the pet services space. This is a once-in-a-lifetime opportunity to join a management team at essentially the ground level and build a department with YOUR vision and expertise. Our CEO, operations and technical experts are in place and making rapid progress. The Head of Growth Marketing is the last critical role to fill.

Overview
In this role, you will be responsible for working closely with the management team to develop and execute innovative marketing strategies that drive customer acquisition and retention. The ideal candidate is passionate about data-driven decision-making and possesses a strong understanding of digital marketing channels. You will collaborate closely with cross-functional teams to enhance brand visibility and achieve growth objectives. This role is the FIRST official marketing position at the company – this is your chance to build an objective, a strategy and a team to scale the company to great heights.

Responsibilities

• Develop and implement comprehensive growth marketing strategies that align with business goals.
• Provide input and updates to the company’s existing, well-defined brand kit.
• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.
• Create and manage multi-channel marketing campaigns across digital platforms including social media, email, SEO, and PPC.
• Monitor campaign performance using analytics tools to optimize effectiveness and ROI.
• Collaborate with product, sales, and customer success teams to ensure cohesive messaging and branding.
• Conduct A/B testing to refine marketing tactics and improve conversion rates.
• Manage content creation for various channels to engage target audiences effectively.
• Stay updated on industry trends and emerging technologies to leverage new opportunities.
• Manage several external agencies (Brand, SEO, PR) to design and implement the marketing strategy. As the company grows, work with the management team to develop and execute an organizational design strategy for the department to replace external agencies with employees.

Experience

• Proven experience in growth marketing or a similar role with a track record of successful campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in digital marketing tools such as Google Analytics, SEMrush, HubSpot, or similar platforms.
• Excellent written and verbal communication skills with the ability to create compelling content.
• Familiarity with SEO best practices and social media marketing strategies is preferred.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• A degree in Marketing, Business Administration, or a related field is preferred but not mandatory.

Additional Information

• Each member of the management team (including this role) is hired with the idea that they will eventually become an equity-holding, CXO with the company.
• Compensation is initially structured as base plus merit-based annual bonus (KPIs to be defined within the first 120 days of employment start date).
• Candidates who are invited for a second round interview will be required to sign an NDA in order to access details about the company (concept, brand, etc).
• Candidates who are invited to participate in the final round will be required to undergo a short executive assessment to determine cultural and professional fit.
• The selected candidate will be required to sign an employment agreement, including a non-compete / non-solicitation clause.

Join us in our mission to drive growth through innovative marketing strategies!